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Entertainment, Product Launch, Society, Video Games

Angry Bird Mania

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I don’t know what it is about these birds but they’re slowly taking over the world. The CEO, Peter Vesterbacka, of game developer Rovio, announced at the Mobile 2.0 Europe openIDEAS conference that the mobile game is being downloaded over A MILLION times per day. This isn’t surprising, considering there are multiple versions of the game, including one for each holiday season.

This is great news for Rovio & its investors, as they’ve recently received c. $42M in funding & plan to go public. The Angry Birds empire plans to expand beyond the mobile space, looking to make a name for itself via web browsers, consoles, board games and toys as well.

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