Today, Vita Coco, the country’s best-selling all natural coconut water, announces its newest ad campaign featuring superstar songstress Rihanna.

The campaign, which breaks today, was shot by world-renowned photographer Terry Richardson and features the tagline “Viva Vita” – Vita Coco’s message about having fun, celebrating life and living it to the fullest.

Rihanna is featured prominently in Vita Coco’s marketing campaign, appearing in billboard, radio, digital and in-store advertising and in social media and PR programs starting this month. The campaign runs nationally in the U.S. and also in the U.K., Vita Coco’s largest market outside the U.S. Last year, Rihanna helped launch Vita Coco Tropical Fruit, a flavor created in collaboration with the singer.

“Basketball Wives” star Tami Roman address the controversy surrounding her reality show.

Plus, find out what Tami’s daughters and boyfriend think about her behavior on the show.

[http://youtu.be/7rakIlCpjIo]

NeNe Leakes always says it like she means it. Find out what she had to say about her former “Real Housewives of Atlanta” costar, Sheree and if Kenya Moore has really joined the cast.

Then, NeNe talks about her friendship with Kim Kardashian and reveals how she got the part on her new NBC sitcom, “The New Normal,” debuting in the fall.

Plus, NeNe brought Wendy a special gift to celebrate her 500th show!

Take a look.

Kreayshawn cooks up the sticky and sweet video for “Breakfast (Syrup),” the first single off her debut album Somethin’ Bout Kreay, due this summer.

Nelly Furtado makes a BIG comeback in the video for “Big Hoops (Bigger the Better),” the first single off her fifth album The Spirit Indestructible.

Tyga kicks it old school in the video for his Careless World single “Still Got It” featuring Drake.

Nicki Minaj gets stuck in a moment in her much-anticipated commercial for Pepsi entitled “Now in a Moment.”